John Lewis Christmas Advertisement
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNVmXnXUJ-mfl0cDd4-VT6W4DAgUySGuk32ASJZOUUr5C4Z0GOKXKkZSoE8Rb94ieIDGBJHw2G-cTu7Qe14spyNqB3SFmjAbOm8hEk2l7TBiSTEv9sGPgiDK_zm2oA2QaeR6Zgaptszg/s320/John+Lewis+chart+-+Ad+Awareness+-+for+YG+website.png)
John Lewis famous Christmas adverts Each year around December (Christmas time) John Lewis releases a new advertisement celebrating the festive season whilst also promoting themselves and they even normally create there own little unique gimmick to go along with it, for example last year they created a little dragon plushie to go along with the dragon that they used in the advert making them popular Christmas adverts among children as well. Each year there ads get more and more and even more popular due to there creative thinking and having the ability to think out side the box. After doing some extensive research I found out that the reason why John Lewis Christmas adverts are so popular and successful is because they are used to boost short term sales whilst keeping the brand image alive. This is due to the long standing rivalry John Lewis has had with Waitrose making them you could even go as far as saying forcing them to make really good Christmas adverts so that they won't los...